Project blue book

What the F***b**k!

When a Facebook manager e-mailed us about investing in her expertise, I was more surprised than interested. The communication landed without warning, a monthly fee around the €1,200 mark bandied about therein. At time of writing we have several Facebook admins, each of whom is well versed in web media marketing. I am the main contributor and you can take it from me that mining social media stats is in my blood. Our Facebook page is busy, we offer tours thereon, we engage in low level promotion, so for a €14,400 extra annual fee to Mister FB, what are we missing?

The deal revolved around a virtual expert to whom we could turn for input and guidance about ROI analysis, development and optimization of marketing campaigns, and, well, that was the deal. Facebook manager was an Italian girl with an Irish phone number, somewhat vague when questioned, and it was louder than clear that she had spent a bare minimum of time researching our considerable web presence. I was left less than impressed. An investment of €14,400 in programming and design a better bet than banking on a virtual advisor a few years shy of a meaningful curriculum vitae.

I am in regular contact with time served webmasters who go way back to the heady days of 1998 - 1999. All we had then was Face-pic and Faceparty, innovative UK websites which focused on photo dating with thinly disguised adult themes, instead of unveiling the holy grail of what we now call social networks. Although only some of them work in the same field as I today, we share the same general opinions about honing strategic selling skills on Facebook.

I sold a small number of tickets on early incarnations of the Facebook timeline by posting event details a few weeks in advance. This was before the hashtag phenomenon, born on August 23rd, 2007. Interesting posts with occasional links to Rome tours information is still the most effective way to generate leads on Facebook. We are, however, testing a service which allows us to list and sell our products without customers having to leave the network. Direct sales on social media ahoy?

It is worth noting that very few competing Rome tour operators have bothered to set up a booking engine on Facebook. The major players, or corporate resellers excuse me for hammering my favourite term to death on this blog, almost always use apps which open the equivalent of an iframe. Clicks therein teleport unwary users away from the network to some other tour booking portal. From where i'm sitting, this type of redirect will irritate potential customers. Project in progress!

Published on November 27th, 2014
© When In Rome Tours, article provided by Cajes.

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